# Field Guide Launch · Social Copy
All statistics match the corrected figures in `citations-and-originality.md`. Character counts validated programmatically (see bottom).

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## LinkedIn · Post 1 (personal voice, for the user's profile)
**Attach:** `fdi-field-guide-deck.pdf` as a LinkedIn document post.

```
The world will spend $1.3 trillion on ads in 2026. The average ad earns 2.5 seconds of attention.

That gap is the whole story of modern marketing.

We just published The CMO's Field Guide to System & Cohort Dynamics: a map of the machine that decides who sees you.

Inside:
→ Why every cohort you acquire starts decaying on day one
→ Why last-click attribution is structurally gameable
→ Why hyper-targeting quietly destroys your own market
→ Why identity, not media, is the last durable infrastructure

One line stuck with me while writing it: "Belief lives in culture and trust lives in experience. Persistent identity is the connective tissue that bridges the two."

Three more guides are coming: Aggregated, Decentralized, Autonomous. Follow FDI to catch each drop, and test the model yourself at github.com/jratlee/FDI.

Which would you defend to your CFO first: reach or retention?

#CMO #MarketingStrategy #GrowthMarketing #BrandIdentity #Advertising
```

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## LinkedIn · Post 2 (FDI company page voice)
**Attach:** `fdi-field-guide-deck.pdf` or link card `li-card-1200x627.png`.

```
Reach is no longer the scarce resource. Attention is, and the market prices it at 2.5 seconds.

Most marketing plans still budget like it's 1995: buy impressions, count clicks, repeat.

The terrain changed. The map didn't.

Today we're releasing The CMO's Field Guide to System & Cohort Dynamics, the first chart in our Growth Cartography series.

It covers:
→ Compounding cohort decay, and why acquisition-only budgets refill a leaking map
→ Disillusionomics (a term coined by economist Alice Lassman, via Fortune, Jan 2026): consumers now price in the machinery of persuasion
→ Shapley-value attribution vs the last-click illusion
→ Identity as the ultimate infrastructure

Next in the series: Aggregated, Decentralized, Autonomous. Follow FDI to catch each drop, and pressure-test the model yourself at github.com/jratlee/FDI.

Where is your 2026 budget still following the old map?

#GrowthCartography #CMO #MarketingLeadership #CohortAnalysis #BrandStrategy
```

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## Instagram · Feed caption
**Pair with:** `ig-feed-1080x1350.png` (4:5).

```
A $1.3 trillion industry runs on 2.5 seconds of attention. We drew the map.

The CMO's Field Guide to System & Cohort Dynamics is live, the first chart in the Growth Cartography series from False Dawn Industries.

Inside the guide:
→ Why every cohort starts decaying the day you acquire it
→ Why consumers now price in the machinery of persuasion
→ Why identity is the last infrastructure worth building on

Follow FDI for the next drops: Aggregated, Decentralized, Autonomous. Want to model it yourself? The tool is open at github.com/jratlee/FDI. Full guide linked in bio.

#GrowthCartography #CMO #MarketingStrategy #BrandIdentity #CohortAnalysis
```

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## Instagram · Story frames (3)
Re-authored for the story medium (tap-through rhythm, one idea per frame). All text lives inside the 14%–80% vertical safe zone (269–1536 px on a 1920 px canvas). Files: `ig-story-1-1080x1920.png`, `ig-story-2-1080x1920.png`, `ig-story-3-1080x1920.png`.

- **Frame 1 (hook):** "$1.3T spent. 2.5s watched." Sub: "The paradox funding modern marketing." Sticker suggestion: none (keep it clean).
- **Frame 2 (tension):** "Every cohort you buy starts decaying on day one." Sub: "Acquisition-only budgets refill a leaking map."
- **Frame 3 (CTA):** "The map is live." Sub: "The CMO's Field Guide to System & Cohort Dynamics." Plus a "Link in bio" affordance inside the safe zone.

---

## Validation results (programmatic)

| Asset | Rule | Actual | Pass |
|---|---|---|---|
| LI post 1 hook | ≤110 chars | 97 | ✓ |
| LI post 1 total | 800–1000 chars | 958 | ✓ |
| LI post 1 hashtags | 3–5 | 5 | ✓ |
| LI post 2 hook | ≤110 chars | 93 | ✓ |
| LI post 2 total | 800–1000 chars | 962 | ✓ |
| LI post 2 hashtags | 3–5 | 5 | ✓ |
| IG caption hook | ≤125 chars | 75 | ✓ |
| IG caption total | (no cap; concise) | 649 | ✓ |
| IG caption hashtags | 3–5 | 5 | ✓ |
| Em-dash overuse in public copy | absent | absent | ✓ |
| Banned openers ("I'm excited", "Thrilled", "I'm proud", "Delighted") | absent | absent | ✓ |
