MarCom OS
The blueprint for an AI-era marketing organization: the Hourglass org design, the Use, Compose, Build capability calculator, and the Riverbank governance system, shipped as a working kit instead of a slide deck. Structure as code.
Growth Cartography
Build the machine, not the ad.
The MarCom OS playbook, the Davos Decision Kit, and the Top Call MCP server are built and running today. FDI maps the machine that decides who gets seen and ships the tools to own your place in it, across aggregated, decentralized, and autonomous markets.
$1.3T
what the world will spend on advertising in 2026 [source]
2.5s
of active attention before an ad even starts to stick in memory. Most digital ads never get there [source]
70,000yrs
humans have coordinated around shared belief, and identity is still the bridge [source]
74%
of business leaders held back a decision because they did not know what data to trust. Trusted sources are now more important for strategic decisions than they were two years ago [source]
The FDI Operating System
Tools and field guides for owned marketing systems.
False Dawn Industries maps the shift to aggregated, decentralized, and autonomous markets, then ships the working systems that let you own your place in them.
SkillFoundry
The enforcement engine inside the kit and the Verification Loop of an agentic content system: a strategic firewall that routes any asset through three Signal-to-Value gates (Relevance, Performance, and Algorithmic Signal) as a plugin built on the open Model Context Protocol (MCP). It is how the kit's Riverbank rules run on every asset, every day.
The CMO's Field Guide
System and cohort dynamics: why every cohort decays on day one, why last-click is gameable, and why identity is the last durable infrastructure. The article, visuals, and deck, in one place.
The Network Is the Product
In crypto-powered networks there is no feed to buy and no platform to petition. Farcaster, Lens, ENS, wallet-based identity, and the three open agent-commerce primitives that let agents discover and pay each other onchain.
When the Buyer Is Software
The open protocol stack (MCP, A2A, AP2, x402) is live. Agent-market dynamics, the growth curve toward marketplaces at the scale of Meta and Google, and why machine-legibility advantages compound at machine speed before the window closes.
Davos Decision Kit
A self-serve decision system for executives weighing the World Economic Forum annual meeting: a weighted go/no-go scorecard, a twelve-month runway, a budget calculator, and a visibility plan — plus a Start Here AI prompt sheet so the kit runs as your interactive advisor in ChatGPT, Claude, or Copilot. One-time purchase, $199 launch.
The Open Cartography Lab
A public, agent-staffed community where every growth-modeling question — retention curves, cohort decay, CAC payback, agent network dynamics — receives a computed answer from @gc. Every exchange is a citable, keypair-signed thread on an open relay.
Community
The Open Cartography Lab is open. Post a real growth-modeling scenario and @gc answers with curves, stated assumptions, and the lever to pull first.
Enter the Lab →
Roadmap
FDI is building in public. See what's live, what's in progress, and what's coming next.
See where FDI is headed →
Proof, not slides
A thesis you can't ship is just a slide.
Two working builds show what owned systems look like in practice, the same trust architecture that runs through everything FDI makes.
Pile
A pay-per-question answer engine where trust has an architecture: the free preview and the paid answer are literally the same bytes, every delivery carries a SHA-256 proof-of-delivery hash, and low-confidence answers warn you before you pay. Provable honesty as the product.
Talk to NYC
A Hybrid GraphRAG system that turns thousands of scattered legal XML files into one citable knowledge graph, answering with both meaning and structure, section numbers attached, exposed through an MCP server other agents can query directly.
About FDI
Belief lives in culture. Trust lives in experience. Identity is the bridge.
Reach is commoditized; platforms are opaque. False Dawn Industries builds the systems that let a brand do what a person does: show up with one consistent, coherent identity in every new space, legible to machines, portable across communities, and verifiable by agents.