SkillFoundry
A strategic firewall for your content. Route any asset through three opinionated Signal-to-Value gates (Relevance, Performance, and Algorithmic Signal) as a plugin built on the open Model Context Protocol (MCP). Strategy as code.
Growth Cartography
Build the machine, not the ad.
The cost of making content just fell to zero. That is not the opportunity, it is the emergency. When reach is commoditized and platforms are black boxes, the only durable marketing assets are the ones you own and can prove.
The FDI Operating System
Tools and field guides for owned marketing systems.
False Dawn Industries maps the shift to aggregated, decentralized, and autonomous markets, then ships the working systems that let you own your place in them.
The CMO's Field Guide
System and cohort dynamics: why every cohort decays on day one, why last-click is gameable, and why identity is the last durable infrastructure. The article, visuals, and deck, in one place.
Aggregated · Decentralized · Autonomous
Three more field guides map the market structures reshaping discovery, knowledge, and machine-to-machine commerce, each grounded in real, working code.
Proof, not slides
A thesis you can't ship is just a slide.
Two working builds show what owned systems look like in practice, the same trust architecture that runs through everything FDI makes.
Pile
A pay-per-question answer engine where trust has an architecture: the free preview and the paid answer are literally the same bytes, every delivery carries a SHA-256 proof-of-delivery hash, and low-confidence answers warn you before you pay. Provable honesty as the product.
Talk to NYC
A Hybrid GraphRAG system that turns thousands of scattered legal XML files into one citable knowledge graph, answering with both meaning and structure, section numbers attached, exposed through an MCP server other agents can query directly.
About FDI
Belief lives in culture. Trust lives in experience. Identity is the bridge.
False Dawn Industries is building the thesis that when reach is commoditized and platforms are opaque, persistent identity, legible to machines, portable across communities, and verifiable by agents, becomes the ultimate infrastructure.