Why this is bottom funnel.
The team debates channel performance because clicks, form records, qualification, and pipeline live in separate stories.
FDI method
Growth Cartography is the method behind Marketing Engineering: evidence first, one supervised loop, measurable handoff.
Signal Audit / marketing measurement
Your dashboard has activity. Your next decision needs evidence.
For marketing teams with multiple channels, reports, or attribution claims that do not join cleanly to qualified inquiries. The Signal Audit identifies the smallest records-first measurement path worth fixing.
For teams with a real owner, a live problem, and evidence worth inspecting. Not a cheap-lead program or an ad-management service.
What this page is for: a focused entry point for marketing activity is visible, but the qualified path is not. It connects a specific search or founder-led LinkedIn intent to one Signal Audit inquiry path, then leaves qualification to a human review.
What FDI will isolate.
Define the conversion event, preserve submitted attribution, expose the missing join, and set the human review needed for qualification.
The handoff
One inquiry. One human next step.
FDI reviews the current measurement boundary, asks which commercial decision is blocked, and follows up only when the evidence supports a useful audit.
01ReadOwned search page or founder-led LinkedIn post
02RecognizeThe visitor identifies the exact problem
03InquireThe form records an attributable Signal Audit inquiry
04ReviewFDI decides whether the inquiry is qualified
Start with this problem
Discuss the measurement Signal Audit.
Tell us what is stuck, what evidence exists, and who owns the next decision. We will reply with the shortest useful set of questions.
This form records an inquiry, not a qualification. No payment is taken here.