Aggregated markets
Marketing within today's platforms: Meta, Google, TikTok. And now the AI platforms like ChatGPT, where the rules for who gets seen are not yet understood.
The series · As of 2026
Aggregated. Decentralized. Autonomous.
Three market structures are reshaping marketing: today's platforms and the AI platforms whose rules are not yet understood, crypto-powered decentralized networks, and agent-to-agent marketplaces scaling toward the size of Meta and Google. All three field guides are live, each grounded in working code that proves the thesis.
Three market structures
One thesis, three field guides. All live.
Each guide maps a market structure and grounds it in a real, working build you can pressure-test. Read the full guide, or start with the market's one-pager.
Decentralized markets
Marketing within crypto-powered networks — Farcaster, Lens, DAOs, onchain identity, and the agent settlement layer — where the participants own the rails and no single company controls the feed.
Autonomous markets
Agents transacting with agents. The open protocol stack (MCP → A2A → AP2 → x402) is live; the growth curve points toward marketplaces at the scale of Meta and Google today.
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Prefer email? Write us at john@ratcliffe-lee.com.