AI did not just change marketing tools, it broke the marketing org chart. The kit is the blueprint for what replaces it: the Hourglass organization, a capability calculator that tells you what to use, compose, or build, and a governance Riverbank that keeps autonomous output inside the brand. Shipped as working documents, not a deck.
MarCom OS is the blueprint for an AI-era marketing organization. It packages the Hourglass org design, the Use, Compose, Build capability calculator, and the Riverbank governance system into editable templates, calculators, and checklists you run yourself, with SkillFoundry as the running enforcement engine for the rules you set. Built by False Dawn Industries. As of 2026.
The free FDI MarCom OS Starter Pack contains a working slice of the kit: the Use, Compose, Build starter calculator and a Riverbank starter template, so you can score one capability and write one governance rule before you spend a dollar.
The Use, Compose, Build starter calculator, a Riverbank starter governance template, and a read-me that maps both onto the full kit. Drop your email and the download starts immediately. No spam.
Prefer a direct link? Download the ZIP.
Most teams bolt AI tools onto a factory-era structure and get faster chaos. The bottleneck is not the model, it is the shape of the team, the make-or-buy logic, and the absence of guardrails that machines can actually enforce.
The kit fixes the structure first: who sits where (Hourglass), what you build versus buy (Use, Compose, Build), and what may ship (the Riverbank). Then the tools compound instead of colliding.
The Tier 1 MarCom OS Foundation Playbook ships all three pillars as editable documents plus the Audit to Kill checklist that turns them into a quarterly operating rhythm.
A staffing blueprint shaped like an hourglass: broad strategic direction on top, a narrow waist of human editors-in-chief, and a wide base of agentic execution. Includes role charters, reporting lines, and a migration path from the org you have today.
A scoring calculator that decides, per capability, whether you should use an off-the-shelf tool, compose existing pieces, or build owned infrastructure. Stops both over-buying SaaS and over-building vanity systems.
Governance templates that define the banks your autonomous output flows between: brand rules, escalation triggers, and kill criteria, written so both humans and agents can enforce them. SkillFoundry is the running enforcement engine for these rules.
Structure → Hourglass → Use, Compose, Build → Riverbank → audited every quarter with Audit to Kill
The kit provides strategic frameworks and templates. It is not legal, compliance, or professional advice; review regulated-industry decisions with your own counsel.
Each pillar replaces a familiar failure mode with an owned, auditable structure.
Headcount stacked around manual production, AI bolted on at the edges, and a review process that cannot keep up with machine-speed output.
Strategy on top, a small human waist of editors-in-chief with real kill authority, and agentic execution underneath, each layer with a written charter.
A standing checklist that scores every capability, campaign, and tool against the Riverbank and retires what fails, so the structure stays lean instead of accreting.
Three tiers, from a one-time playbook to a fractional architecture partner. Prices are set, and checkout arrives in the commercialization phase, so join the waitlist to lock launch pricing.
A boutique org-design engagement runs $25,000 to $150,000. The Foundation Playbook ships the same structural frameworks as editable working documents, for the price of a team lunch.
Launch price $99 for early adopters.
One-time purchase of the complete foundation playbook.
Founding rate $149/mo · $1,500/yr annual · Agency Team $399/mo with white-label rights.
Recurring subscription that keeps the blueprint current.
Limited to ~3 clients · or a one-time $10,000 fixed four-week sprint.
A retainer or fixed sprint with FDI as your fractional MarCom architect.
A fixed-scope, standalone audit of your current AI content operation against the Riverbank framework: where autonomous output can drift off-brand, which approvals are missing, and a prioritized fix list. Credited toward Tier 3 if you upgrade within 90 days.
The Riverbank defines the rules; SkillFoundry enforces them at machine speed, routing every asset through the Relevance, Performance, and Algorithmic Signal gates before it ships. The kit works standalone, and compounds with the engine.
MarCom OS is the blueprint for an AI-era marketing organization: the Hourglass org design, the Use, Compose, Build capability calculator, and the Riverbank governance system, shipped as a working kit of templates, calculators, and checklists rather than a slide deck. It is built by False Dawn Industries.
A consultancy sells you a deck and leaves. The kit is structure as code: editable blueprints, a scoring calculator, governance templates, and an audit checklist you run yourself, with SkillFoundry available as the running enforcement engine for the rules you set. Higher tiers add a fixed-scope sprint or a fractional architect retainer if you want hands-on help.
Three tiers: the MarCom OS Foundation Playbook (Tier 1) from $149 one-time, the Living Architecture subscription (Tier 2) from $199 per month, and the Architecture Partner retainer (Tier 3) from $5,000 per month or a $10,000 fixed four-week sprint. A standalone Governance Risk Audit runs $1,500 to $2,500. Launch pricing is available to waitlist members.
No. The kit provides organizational design frameworks, governance templates, and risk checklists as strategic guidance. It is not legal, compliance, or professional advice, and you should review regulated-industry decisions with your own counsel.
The Tier 1 playbook is a set of documents and calculators you run entirely on your own machines; nothing is sent to FDI. Where a workflow touches an LLM backend, the kit's data-handling posture applies: you choose the model provider, your content is processed under your own accounts and keys, and FDI never stores or trains on your assets.
Drop your email to join the waitlist. We'll reach out with early access, launch pricing, and the starter pack walkthrough. No spam.
Prefer email? Write us at john@ratcliffe-lee.com.