A curated cohort of senior marketing leaders navigating the same shift, in the same room. The sessions deliver a real artifact for a real client, every time. The peer network is what makes you come back: a named cohort of AI-forward practitioners building owned systems alongside you.
The session content gives every attendee a credible reason to be in the room: a working methodology, a real artifact, proof they did something. FT research found four in five senior leaders say trusted sources are now more important for strategic decisions than two years ago, and they are five times more likely to rely on a trusted peer than an AI tool or social feed. [source] The Table is that peer group.
Returning attendees become "the Table" for that city: a standing peer group of AI-forward strategists navigating the same shift. The methodology is the entry ticket. The cohort is what compounds. Belonging is a return force that a one-off content event never earns.
The sessions are not the product; they are the reason the room is credible. Each session delivers one real artifact for a real client: something attendees can show, not just describe. The content earns the peer trust. The peer trust earns the return.
Session 1's answer object becomes a node in Session 2's graph, which becomes a callable tool in Session 3's agent spec. Miss a session and your system has a hole. Attend the season and you walk away with something coherent and provable.
Each session opens by revisiting the previous thesis-validation vote and any attendee wins. Who got cited by an LLM since last time? The cohort tracks it together, which makes the wins visible and the thesis verifiable in public.
The series mirrors the FDI thesis exactly: one session to name the problem, then one session per market. Session 1 is the flagship and the cleanest standalone entry point. The citation audit is the most visceral demonstration of the thesis, and a newcomer who attends only Session 1 still gets a complete, satisfying loop.
Maps to: The thesis and diagnosis
You build: A one-page map of where your marketing rents reach versus owning a system
Opens: The Field Guide and the free Top Call prompt pack
Maps to: Aggregated market
You build: One graded source list and one owned answer object for a real high-intent question
Opens: SkillFoundry source-authority grading as repeatable code
Maps to: Decentralized market
You build: A hand-drawn mini knowledge graph of one entity's relationships
Opens: SkillFoundry and the Top Call graph layer
Maps to: Autonomous market
You build: A spec for one tool call an agent could make against your system, with trust boundaries
Opens: Top Call MCP interface and SkillFoundry Tier 2/3
Every session follows the same structure so a facilitator can re-skin it in an afternoon. Only beats 2 through 4 and beat 6 change per market. Beats 1, 5, and 7 are fixed infrastructure built once.
Name tags, table tents, QR scan, coffee
One live demonstration of the problem for this market
Short teach: the FDI framing for this market from the Field Guide
You produce one real artifact for a real client, in pairs
Three or four attendees show their artifact; facilitator reacts
The by-hand artifact, made repeatable and provable. Live product moment.
Thesis-validation vote, exit card, and the next-session tease
Compress beats 3 through 6, single-question build, skip the share round-robin. The facilitator narrates two examples instead.
Two adjacent market themes back to back, for example Aggregated and Decentralized. You leave with an answer object and the graph it feeds.
Identical spine over video. Build happens in breakout pairs, share uses screen-share, capture is a link rather than a QR. The fallback when the target segment is geographically sparse.
We are scheduling the first season now. Leave your email and we will send you the date and location once confirmed, along with the Field Guide so you arrive ready to build.
Prefer email? Write us at john@ratcliffe-lee.com.