Why this is bottom funnel.
The budget is still planned by channel, but nobody can say which share lands where a human is present, which surfaces an agent could substitute, or whether your own properties are legible to a machine.
FDI method
Growth Cartography is the method behind Marketing Engineering: evidence first, one supervised loop, measurable handoff.
Signal Audit / Address
The Address Audit
Advertising is changing address rather than shrinking. As AI agents complete more discovery and transactions, the incremental dollar moves toward surfaces where a human is present at a specific moment. The Address Audit shows where your budget lands, which surfaces an agent can route around, and what to reallocate first.
For teams with a real owner, a live problem, and evidence worth inspecting. Not a cheap-lead program or an ad-management service.
What this page is for: a focused entry point for advertising is changing address, not shrinking. It connects a specific search or founder-led LinkedIn intent to one Signal Audit inquiry path, then leaves qualification to a human review.
What FDI will isolate.
Score every paid and owned surface on address, bundle, substitutability, and human premium, then test the buyer's own properties for machine legibility.
The handoff
One inquiry. One human next step.
FDI reviews the submitted context, replies with a short set of fit questions, and records any qualification decision manually.
01ReadOwned search page or founder-led LinkedIn post
02RecognizeThe visitor identifies the exact problem
03InquireThe form records an attributable Signal Audit inquiry
04ReviewFDI decides whether the inquiry is qualified
Four questions
Where does attention still have an address?
Every surface in the plan is scored against the same four questions.
A1AddressWhat share of the incremental dollar lands on a surface where a human is present at a specific moment?
A2BundleDoes the surface own discovery, identity, measurement, and transaction in one product?
A3SubstitutabilityCan an agent complete the transaction without this surface?
A4Human premiumWhat is the clearing price for simultaneous un-skippable attention?
Deliverables
What you receive.
Address ledger
Where each incremental dollar lands, and whether a human is present when it does.
Machine-legibility score
How well an agent can read your own properties.
Substitution test
Which surfaces an agent can route around to complete the transaction.
Reallocation plan
What to move first, and the evidence required before moving more.
Evidence ledger
The standard Signal Audit record of sources, claims, and owners.
Measurement-gap diagnosis
The missing join between spend, attention, and qualified inquiry.
Who this is for.
B2B marketing leaders at companies of $10 million to $500 million who see AI-assisted output growing faster than review and ownership.
$2,000 fixed.
The standard Signal Audit fee, delivered in 7 to 10 business days. The full $2,000 is credited toward the four-week Marketing Engineering Sprint if it begins within 30 days.
Start with this problem
Discuss the Address Audit.
Tell us what is stuck, what evidence exists, and who owns the next decision. We will reply with the shortest useful set of questions.
This form records an inquiry, not a qualification. No payment is taken here.