Owned content earns attention but not qualified demand
You can point to traffic, rankings, or engagement, but not to a trusted sequence from a high-intent problem to a human-reviewed inquiry.
FDI method
Growth Cartography is the method behind Marketing Engineering: evidence first, one supervised loop, measurable handoff.
Signal Audit / Owned-demand loop
Start with the problem that already has a buyer.
FDI is testing one owned acquisition loop with one buyer segment: B2B marketing leaders at $10M–$500M companies who have an active demand, AI, or measurement program but no trusted path from signal to qualified pipeline.
Four bottom-funnel entry paths
Match the problem to the next decision.
Each page names one high-intent problem, one useful action, one inquiry source, and one human follow-up path. Attention is diagnostic. Qualified inquiry is the success measure.
Marketing activity is visible, but the qualified path is not
The team debates channel performance because clicks, form records, qualification, and pipeline live in separate stories.
AI search visibility is increasing, but authority is not traceable
The team sees impressions, mentions, or citations but cannot show which owned evidence was retrieved, what the buyer did next, or where a human should intervene.
AI-assisted marketing output is growing faster than review and ownership
The team has more drafts or automations, but unclear source boundaries, approval ownership, correction paths, or evidence that output improves a business outcome.
What happens after inquiry
Evidence first. Qualification by a human.
The form records the source, campaign, landing page, referrer, and influenced page with the inquiry. FDI then reviews fit, need, authority or access, and a plausible next step before recording a qualified inquiry.
One meaningful event
Each page submits the canonical inquiry_submitted event. A click or page view never counts as qualification.
One useful reply
FDI reads the context, asks the shortest set of fit questions, and keeps the thread human.
One weekly decision
Review inquiry quality by source and page, then change one hypothesis before adding more distribution.