The briefing
Generous and effective, but the attendee leaves with notes. No system, no next step, no revenue for you.
False Dawn Industries · White-Label Offer
Build the Davos Decision Kit under your brand.
The Davos Decision Kit is a live, commercially validated product. Your agency can offer it to your own audience under your own brand in two to three weeks. We handle the system build and the commerce plumbing; you supply the expertise, the voice, and the brand.
The opportunity
Your Davos practice has two doors. The buyers live between them.
The free door, the briefing or overview, leaves the attendee with notes, not a system. The big door, high-touch advisory, is a five-figure first step. The kit is the middle door: it monetizes the curious who never convert, qualifies the ones who will, and hands you a warm, pre-educated pipeline. The people who buy a $199 decision kit and then decide to go are exactly the people who will eventually need a team like yours.
The Decision Kit
A one-time purchase, instantly downloadable, under your brand. Monetizes the curious, qualifies the committed.
High-touch engagement
The right answer for committed clients — and exactly where kit buyers who score a Go end up.
What gets delivered
Five working documents, in your voice.
Your team reviews and corrects the content before anything ships under your name. The kit’s credibility is your expertise. FDI drafts first; you validate and refine. FDI’s real job is the system architecture, the document scaffolding, and the commerce plumbing.
Go/No-Go Scorecard
Six weighted factors and thresholds that resolve to a board-defensible go, conditional go, or no-go — calibrated to your practice’s real experience and ranges.
Twelve-Month Runway
The month-by-month plan working backward from January: your timelines, your access-building patterns, your advice on what actually moves the needle.
Budget Calculator
Line-by-line low and high estimates informed by your ground truth on costs, not just public ranges. A number your audience can actually defend internally.
Visibility Plan Templates
Meeting-request scripts and briefing-doc structures built from the patterns your practice has seen work. Your scripts, not generic ones.
Worked Example + AI Advisor Setup
A fully worked fictional buyer running the kit end to end, plus a Start Here AI prompt sheet and a pre-built Claude Skill folder so buyers use the kit as an interactive advisor from day one.
The build process
Where your expertise goes in.
FDI drafts everything first. Your team corrects. Nothing proprietary leaves without your sign-off. Total time required from your team: about 4 to 6 hours across 2 to 3 weeks.
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1Week 1 · 90 to 120 min
The working session
FDI brings: Draft scorecard, budget lines from public ranges, draft runway.
You bring: Real weights and thresholds validated against your clients' outcomes. The calendar timing and cost ranges as your practice actually knows them.
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2Week 1 · 60 to 90 min
Async follow-ups
FDI brings: Script skeletons, briefing-doc structure, model-week grid.
You bring: The patterns that actually get replies, the model week as your practice runs it, anything that conflicts with how you position advisory.
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3Week 2 · 60 to 90 min
The red-line pass
FDI brings: The full revised kit.
You bring: Veto anything that overpromises, conflicts with your advisory positioning, or leaks proprietary method. Nothing ships under your brand without your approval.
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4Week 2 · 15 to 30 min
Sign-off
FDI brings: Final packaged kit, launch copy, product page draft.
You bring: A yes or a short punch list. Nothing ships without your final word.
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5Week 3 (add-on) · 30 min
Commerce check
FDI brings: Checkout, gated download, and email capture wired and tested. This is the same commerce engine the Davos Decision Kit runs today — proven, not speculative.
You bring: One test purchase walkthrough on a screen share. You see what a buyer sees first.
The offer
Scope, timeline, and investment.
Two to three weeks from working session to delivered kit. All assets in editable form under your brand, yours outright. No open-ended consulting tail: the engagement ends at delivery.
The build
Product, packaging, launch copy
$7,500fixed
Half on signing, half on delivery.
- Week 1: working session; FDI drafts all five assets plus read-me and packaging
- Week 2: your review pass; FDI revises, finalizes launch copy, delivers the packaged kit
- Launch copy: product page, launch email, two social posts
Add-on
Commerce plumbing
$2,500optional week 3
The same engine the Davos Decision Kit runs today, wired into your site.
- Checkout, license keys, gated download
- Email capture and buyer notifications
- Tested end to end before launch
Alternative structure
Shared upside
$5,000+ 20% of kit revenue, 12 months
If preferred: lower fixed fee, shared outcome.
- Same scope and timeline as the fixed build
- Suggested buyer pricing: $299 one-time, $199 launch
- Low enough for a corporate card, high enough to signal senior advice
This page is a proposal, not a contract. No claim of WEF affiliation appears in any asset; all cost figures are framed as public ranges; nothing in the kit is legal or financial advice.
Start the conversation
Ready to put your name on it?
Leave an email and FDI will follow up, or write us directly.
Prefer email? Write us at john@ratcliffe-lee.com.